Support comes from the soon to be massive Ellie Goulding.

She is on the longlist for the BBC Sound of 2010 poll, has won the Critics’ Choice prize for the 2010 Brit Awards and had write-up’s in the NME, RWD and The Guardian, despite the fact she only just signed a record deal, having built a whole bunch of buzz all by herself. Goulding’s transformative covers of Passion Pitt’s Sleepyhead and Bon Iver’s The Wolves became so popular they topped the Hypemachine chart not once, but twice. In fact, lots of Internet type people have been furiously tapping their Macs in praise of the 21 year-old with the evocative voice and mesmerizing melodies. She’s achieved all this with help from producer of the moment, Starsmith. Together they make multi-layered music that explodes with unexpected touches.

So all in all, it’s perhaps fair to assume that Ellie Goulding is quite clearly not another cookie-cutter chanteuse churned from the big old baking-machine of electro-folk-acoustic-pop. Not only encapsulating the do-it-yourself ethos of 2009, Ellie Goulding has created the sound of 2010.